UNA Laboratories
UNA Laboratories is a travel design firm that creates immersive cultural experiences rooted in Kyushu’s crafts, food, and heritage.
-
A walking tour of Yame’s traditional architectural district (Photo by Koichiro Fujimoto, reproduction prohibited)
UNA Laboratories is a travel design firm that explores and reinterprets values rooted in the culture and landscape of Kyushu, creating new experiences together with visitors. It operates across publishing, travel, accommodation, and consulting, delivering regional culture as immersive experiences.
By leveraging local resources such as crafts, food, and history, UNA designs programs including studio visits, experiential tours, and accommodation-based stays, offering opportunities to engage deeply with local culture beyond conventional tourism. It also plays a role in connecting regions with external audiences, aiming to rebuild relationships between culture, industry, and people.
Features
- Strength: Travel design rooted in regional culture
- Strength: Multi-disciplinary business model (publishing, travel, accommodation, consulting)
- Strength: Strong experience design capability (craft, food, history integration)
- Strength: Hub connecting regions and external audiences
Our Abilities
Designing cultural experiences through place-based creativity
- Cultural experience design
- Ability to translate local culture, crafts, and history into immersive, meaningful visitor experiences.
- Tour and program development
- Design and operation of guided tours, workshops, and residency-style programs that connect people with place.
- Place-based storytelling and editing
- Skill in curating narratives through publishing and content creation to communicate regional value.
- Cross-sector project coordination
- Capability to collaborate with artisans, businesses, and public sectors to build integrated initiatives.
- Hospitality and stay design
- Development and management of accommodations that embody local culture and enhance experiential travel.
Connecting People and Place Through Meaningful Cultural Experiences
We are committed to engaging thoughtfully with the culture and landscape rooted in each region, and to delivering their value not merely as information, but as lived experiences. By curating local practices such as crafts, food, and history, and connecting people with one another and with place, we aim to create new relationships and possibilities.
Rather than offering one-off tourism, we seek to create opportunities for deeper engagement with a place, emphasizing ongoing relationships through stays and dialogue. Moving forward, we will continue to walk alongside local communities, carrying the value of culture into the future.
